Search Engine Optimization is the mode of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by organizing search engine friendly elements into a website. A successful search engine optimization operation will have, as factor of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make obvious for search engine algorithms.
Search engine optimization is of two types : On-page, and Off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, Site Content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the website which is being optimized, from other relevant websites).
Why Seo for Websites ?
The majority of website traffic is induced by the large commercial search engines, Google, Bing, and Yahoo!. Although social media and further types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is real whether your site provides content, services, products, information, or about anything else.
Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the through way that make this happen. If search engines cannot find your site, or add your content to their index, you miss out on incredible opportunities to drive traffic to your site.
Search queries—the words that users type into the search engine box — carry remarkable value. Experience has shown that search engine traffic can make (or break) an organization's triumph. Proposed traffic to a website can provide publicity, revenue, and exposure like no other carriers of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.